BEST NEWSLETTERS FOR COACHING SOFTWARE
This came up in a conversation with a friend who was frustrated he couldn’t get his customers to see the value of his software education program. If you offer any kind of training or teaching content, it is critical that you understand your ideal customer’s pain points and then solve them with your content. What are your target customer's pain points? Photo by Jackson Simmer / Unsplash I did it this for the giveaway I ran in January.
Go live on Instagram or your Facebook page. So why not try it this week? Answer a tweet with a video. (And your audience can interact with you via the chat function.).
Yeah the lighting might not be perfect or there may be traffic noise, but, your audience will be hyped you took time out of your day to pop in and share what you’re working on or recap an event you’re attending. When you go live, you’re unrehearsed and authentic. It scales your connection with your followers/fans/customers. In fact, if you are like me, you have likely prayed you hit the ‘record’ button instead of the ‘go live’ button more than once, yes? What’s also there, but gets used far less, on those very same apps? Livestreaming. Video content can be natively recorded and uploaded within pretty much all social apps on your phone or tablet: Instagram, Facebook, Twitter, YouTube. Go live sometimes! 📋 Photo by Nathan Dumlao / Unsplash The YouTube video you shoot if your goal is to get 1000 new subscribers is different than the vlog you shoot if you are trying to sell a new group coaching program. I've had some clients get mad when I bring this up, because well, it just isn't fun.īut see goals actually help you know what content to create. Photo by Markus Winkler / UnsplashĪsking right-brained creatives like us to spend time on objectives, business metrics, conversion rates, revenue per subscriber, etc is like asking us to write with the opposite hand - it just feels backwards. To hold you until then, I'm creating a few "Best of the Newsletter" recaps. The newsletter is on hiatus until May 8 while the website is being redesigned.
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